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The Fallacy of “Blogger Relations”
I’ve never really had a problem being a little unconventional with my thinking, so I’m going to go ahead and say what some in the PR business may consider blasphemy: To me, the term “blogger relations”...
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Your Copy Sucks: Stealing is Uncool
Wow. Guys. Did we really need to sit down and talk about how you probably shouldn’t steal? Man, I guess we do. So here it goes: when you steal words, pictures, or ideas from other people, especially...
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HOW TO: Effectively Pitch Bloggers
This week, I’m presenting at a local conference on blogger relations, which has me thinking about what separates the “good” blogger relations from the bad. We’ve all heard that relationships matter,...
View ArticleCommentary: Blogger Compensation
All opinions expressed herein, unless otherwise noted are my own. They do not represent the opinion of other PRBC bloggers, affiliates, etc. – NB Payments to bloggers are one of the many “Blogger”...
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Five Blogger Reactions to Review & Endorsement Compensation
Last week, Nathan Burgess wrote about a very top-of-mind issue for PR professionals – blogger compensation. If you haven’t read that post yet, head over there first before diving into this one. As...
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Reminder: The Importance of Research
We’ve all been told since our first day in PR to make sure to do your research before pitching. But how often is it overlooked for the sake of getting a pitch out before [insert deadline from...
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Blogger Relations: Vicks Vapo Dad Event
PR pros have accepted that Facebook and Twitter are necessities in the PR matrix of communications tools. Once you are on board with that, the next step is to understand that bloggers are also a tool...
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The Blogger Approachability Conundrum
To me, bloggers are like pit bulls (I love pit bulls). Most of them are nice, loyal and even affectionate. But some really aggressive ones have given the whole species a bad name. Because some bloggers...
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GroupHigh Blogger Outreach Platform – PRBC Exclusive Offer
GroupHigh, the blogger outreach platform – part database, part engagement platform has extended a special, exclusive offer to PRBC readers. For the details – read on. For those unfamiliar with it,...
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